Rise of the doodle / by ciro correia

Companies are increasingly discovering the power that spot illustrations add to their efforts in enhancing their brand messages through creative storytelling. Whether on their websites or through their social media efforts these visual expressions of an idea add a great and unparalleled value. They say a lot about the company using them as well as adding a magical ‘pulling’ power to their blog posts, articles or other marketing efforts.

There are so many different ways of serving up an extra punch to your brand building efforts through storytelling. Illustrations can take on so many forms and so easily conform to brand guidelines such as colour palette and so on - I love creating vector style illustrations with interesting little complexities like texture or lighting or simplified shapes organised in an unexpected way; but the magic of this media is that there are innumerable styles the designer/illustrator can pursue to tell the story. Visit the illustration segment of my portfolio for a peek into vector styles or pen and ink styles. There are so many more ways to create images and I plan on posting up some more variants as I go - so keep an eye for my work. Here, in this post, I've got some doodles that I did recently.

The theme/brief for these ‘doodles’ was ‘Let’s make cloudy magic!’ and is meant to occupy an ambiguous space that encourages teamwork in work tasks and creative or inspired work in the field of cloud computing. They’re meant to be little ‘soundbites’ made to make you smile or to add inspiration when buying into that blog message you’re reading.

One of the magical elements of these kinds of illustrations, and what I mean is these illustrations being increasingly used by companies to tell a story — is that they can be either static or animated. Movement can be subtle or a little more developed. This kind of ‘fun’ will add to your brand message - no doubt about it.

Journey begins with exploring ideas in my sketchbook. I work in a very rough and basic way - just getting the idea down. Refining these ideas into better sketches can happen later, but I just focus on plucking these ideas out of my head and onto paper. As many as I can put down.

sketchbook-doodles.jpg

I then choose the ones I want to take forward and develop, I sketch these ideas directly into photoshop with my Wacom pen using the sketchbook as reference.

sketches-preview.jpg

For these doodles I chose to stay in Photoshop, I digitally inked the sketches and produced variants of the doodle. From plain ‘pen and ink’ to coloured variants. Here are the doodles for ‘Let’s make cloudy magic’:

Build the cloud together

Build the cloud together

magic-carpet.jpg
I created this animated sequence in Aftereffects using the photoshop file I created for the static illustration. During the photoshop phase I was sure to put the file together in such a way that I could use it in Aftereffects as an animation.

I created this animated sequence in Aftereffects using the photoshop file I created for the static illustration. During the photoshop phase I was sure to put the file together in such a way that I could use it in Aftereffects as an animation.