ciro correia

Design Process: eShot images for campaign by ciro correia

Here's a 'behind the scenes' look into creating eShot images for an email campaign. The images were meant to convey the idea that a set of 'new micro sites' were available for viewing across different platforms, from web to mobile. Thus the image was to play an important part in aiding the launch of these 'micro sites' aimed at niche markets. Once initial analysis of the information and parameters of the project is done I'll move onto rapid thumb-nailing and 'form storming'. I'll settle on the most effective thumbs and begin building roughs, collecting possible assets bringing the design to the point where I can start work on the final image. I worked alone on this one, but the process is pretty much similar in a team - only there' a lot more communication, feedback and collaboration. It's fun to work with others, but working alone also has it's pluses.

The process I prefer and always use as my own has a feedback/review stage. This is largely a learning stage for me, I can evaluate my thoughts and processes - think about outcomes and whether I achieved goals, etc. 

The first one of the final images for an email campaign. The image has been 'frankensteined' together as planned from the idea to thumb sketch to final. The images below show some of the elements I 'frankenstiened' aka composited together

The images above show the starting point once I was happy to move forward from thumb and rough -  a white page with a photo of a desktop computer, a screenshot of the web asset, photo stock of company assets to be included within the image, 3d objects of different closures to add to the context of the image, and a WIP (work in progress) shot of the image as I built it from 'scratch'.

The second final image for an email campaign. Same style and treatment.

Again, once I'm happy with the planning and thumb composition I move on to creating the image. The images in the carousel above shows the starting point for the final image - a white page with a photo of a desktop computer, a screenshot of the web asset, I went into the photo studio to take very quick photo assets of crimps and wires, carefully setting them up for the final shot. 

Application of the design process varies depending on what I'm trying achieve, media and format but the principles are always the same. 

Character development - the whale gumshoe by ciro correia

thewhale-gumshoe2.jpg

This is part of my ideation process, I'll take a sketch and redraw over and over again. I do it to begin with and then I'll do it over an established sketch. Formstorming is tiring but absolutely vital - wether it's a graphic design project or a digital painting project. Small variations like these can change the basic image substantially. Doing as many as I can is key - 50 to 100.

Watching robots go by by ciro correia

One fine day in Paris?

One fine day in Paris?

I think I have an obsession with the roofs of Paris (and yes it is written roofs not rooves for all of you frantically searching an online dictionary cause it just doesn't look right). I bought a book about Paris as a teenager and some of my favourite photos in it were cityscapes (of Paris) filled with lead roofs stretching endlessly into the horizon line. Light reflects strangely off of their light grey surfaces. Are they lead roofs? I have always found them intriguing. The lines and forms in these pictures were geometric but also haphazard at the same time. I don't know if anyone has noticed but another thing I fancy are giant robots- I fancy retro looking ones, they tend to look like tin buckets. Remember Robbie? This picture started to form, of a giant robot lumbering through the streets of Paris. Towering above even the highest occupants on that muted level above the sea of roofs. Just imagine leaning out your window and suddenly its there, disturbing your peaceful view of the countless roofs. Imagine your relief as it strides by. Just imagine all those hundreds of inhabitants who didn't see it go past. ;)

Below you'll find a rough sketch, blocking out basic tones, an animated gif of the process :)

Rough initial sketch and blocking out values

Work in progress - diminishing outlines

different illustration styles by ciro correia

I discovered illustration surrounded by tall book filled shelves within the dimly lit art and design section of the tertiary institution library I attended. It was a revelation, up till then I had feverishly pursued Graphic Design as a career. Then one day I discovered tome after tome of illustrations that spoke to me on a level I had not felt before. I wanted to be able to tell a story, illuminate minds with lines, colours, brush strokes and shapes. Back then there were no Illustration courses offered anywhere near me and even though Design was deeply satisfying I worried that I'd sell my soul to the marketing machine (ironic) so I switched to Fine Art hoping I'd gain the opportunity to speak through my art. I squandered the opportunity but gained something completely different instead. One of the reasons I was drawn to illustration at art school was the way a picture could speak without words or help words take on a different dimension. Experiencing that kind of communication makes me very happy. Painting for me is still something that I can spend my whole life doing, I could go without sleep or food- hermit myself away from all people while I paint.

This post contains images that are a result of a mixture of work done in photoshop and illustrator. The subject of this post is really about me exploring a different style. This style is very different from other things I've done. Styles are changeable for me - I think I have a promiscuous heart when it comes to styles of art and design. I want to be able to experience creating them all. Some people have said that not defining oneself to a particular style is a sign of an immature artist. There are artists and designers who I respect that have said this and I understand what they mean by it, when I was a younger artist and designer I was unsure and struggled to find direction but now things are different. So, my desire to move across a range of styles does not come from a place of immaturity. Sometimes, the people who hold this criticism as if set in stone do so because of a lack in their own abilities. I do have my own personal preferences of course, and whichever style I work in - I always seem to find my own voice within them. 

Illustrated short story - Grey House by ciro correia

Grey House, my illustrated short story/novelette is now available at my estore on this site for £1. Yeah, if you like short stories and illustrations - enjoy dark fantasy or horror stories why not give Grey House a try. Lefthand Studios plans to release the comic version of Grey House and the serial comic books that will make up the Graphic Novel of 'Summertown' over a few months (to be announced at a future date). Grey House is the prologue to Summertown. Grey House- the comic book is currently in production, but you can get and read the illustrated short story by buying it here: http://www.cirocorreia.com/store/grey-house

The cover for Grey House

The cover for Grey House

Monster coffee - animation 'pencil test' by ciro correia

It's been a while since my last post, too long. The political state of things has had me in an obsessive state and I've had to bite back on my pencil a few times to stop myself from churning out political parodies of the events and people on the news. Heather still worries about a 'soviet' style assassin taking me out for my recent political illustration of Putin. So no ... not yet anyway.

Today I've got lighter subject matter for you. An animation asset I'm creating about 'Monster Coffee"! Before working on the final animation sequence its common practice to run an animation test or 'animation pencil test' - you know, to make sure things are going the way you want them to. Now, whatever you do after reading this don't go google 'pencil test' because you won't come up with the same results of which I'm talking about here. Apparently the term 'pencil test' - outside of animation circles - is used to determine whether women need to wear a bra or not. Yes, that's right - if the pencil stays ... You won't be finding any animation under that test.

I've always loved classic horror (b-rate or not) imagery. Wolf man, the mummy, Frankenstein, and the creature from black lagoon. It's been cool to work on this sequence for that reason, amongst others. So here's my animation pencil test for a monster cup of coffee. Next stage is clean up and working on the final version. It's all still very beginning stages but fun to share. Hope you like it ;)

Creature from Black Lagoon enjoying a cup of black Americano :p

Once again thanks for visiting Sketched BLOG and for your interest in my work :)