Expanded and flat version of design concept
       
     
 Each of these examples of the page work in 3 sections, one leading onto the next. The presupposition is posted above the fold in the first section leading down into the next idea and then the concluding statement. In this way the page works as a unit for communication.
       
     
 As mentioned earlier, these are ‘flattened’. The page works with a kind of parallax method as it scrolls down. Sections stick to the top of the page as new sections are revealed when scrolling down.
       
     
Reduced version of page.
       
     
 The first section is about Human sensory perceptions and the links to satisfaction, the second screen-fold takes that idea and links it to a scientific process of controlling texture. The third section brings in a clear call to action and human element to the company’s services.
       
     
       
     
       
     
Expanded and flat version of design concept
       
     
Expanded and flat version of design concept

Artistic direction and design concept for part of a site. Marketing message is targeted and clear, aimed at engaging the user at their point of need for a solution.

 Each of these examples of the page work in 3 sections, one leading onto the next. The presupposition is posted above the fold in the first section leading down into the next idea and then the concluding statement. In this way the page works as a unit for communication.
       
     

Each of these examples of the page work in 3 sections, one leading onto the next. The presupposition is posted above the fold in the first section leading down into the next idea and then the concluding statement. In this way the page works as a unit for communication.

 As mentioned earlier, these are ‘flattened’. The page works with a kind of parallax method as it scrolls down. Sections stick to the top of the page as new sections are revealed when scrolling down.
       
     

As mentioned earlier, these are ‘flattened’. The page works with a kind of parallax method as it scrolls down. Sections stick to the top of the page as new sections are revealed when scrolling down.

Reduced version of page.
       
     
Reduced version of page.

This shows the three sections in a reduced flat manner. One would never see all three sections in one go. Essentially this represents three screen-folds. I’m trying to show how the design fits together.

 The first section is about Human sensory perceptions and the links to satisfaction, the second screen-fold takes that idea and links it to a scientific process of controlling texture. The third section brings in a clear call to action and human element to the company’s services.
       
     

The first section is about Human sensory perceptions and the links to satisfaction, the second screen-fold takes that idea and links it to a scientific process of controlling texture. The third section brings in a clear call to action and human element to the company’s services.

       
     
Prototype concept - generative

The video shows how the prototype might work as the user scrolls down the page. The page works in three sections from top to bottom.

       
     
prototype example 2

This is another version of the same prototype.