The style guides for these brochures were set many years ago by an agency. The grid lines and top strap line have dated since then. I've tried moving the organisation towards something more modern and relevant, which we are now beginning to implement.
However this has been a stepped approach. I had to work within those tight and dated confines for a while and move the brand step by step forward.
Even though some elements here are dated and are not very aesthetically pleasing I still managed to modernise and uplift the brochures into a better space.
Here I’ve used layouts more similar to a fashion magazine (bearing in mind the industry), brought in a new and more modern typeface, jigged the colour a bit and used visual assets to create multiple levels within the figure and ground relationships. The results in comparison to previous layouts and brochures is at least more engaging.
Again, the trick here was to lift up the design from a conservative and dated paradigm. Working within a very static brochure brand guide I managed to refresh some aspects and freshen up the brochure as a result.
At times working within these constraints is needed and showing that I can function within this environment is a plus.
These next few mockups are posters designed for exhibitions of various sizes. Some were smaller venues while others were made promoting a ‘STEM’ day at a local school.
2 m x 2.25 m
1 m x 2.5 m