The old website was very noisy and difficult to navigate. A no design and styling approach with a content dump strategy created chaos that put a very negative spin on any perceivable branding or marketing messages. The problem in my opinion was that the messages and content were not clarified to begin with which had a knock on effect.
Colours and typography treatment for content driven section of website, We worked on a vertical alignment of content in a pinterest style newsfeed of content
Hero image, layout and colour pattern for content pages
WIP - cleaner, modern visual design with a flat design influence. Two pathways for the user to explore. Mid to high fidelity prototype.
WIP - cleaner, modern visual design with a flat design influence. Two pathways to explore for the user to explore.
WIP - three pathways for the user. This is a mid to hi fidelity prototype.
WIP - visual design for the first pathway, navigation becomes more visual.
WIP, the second path.
Mid to high fidelity prototype of new home page and user journeys
WIP, choosing between systems
The goal for this page was to reformat the content into an easily accessible format, reduce cognitive load and create a flow as the user scrolls down through the page which is visually led.
WIP, product page at the end of the ‘stack’
Work in Progress. The assignment required a call to action mechanism to be created to be placed on the product page after enough information had been communicated for users to be able to make a decision on whether the product met their requirements. This break allows for reflection and an opportunity for action.