Design for print. Three predominant ‘company’ colours were used in a simplified palette that suited a Constructivist - industrial style. The concept for this poster was inspired and developed by this synergy found in Constructivist posters from the Soviet Union with a production process.
My idea was to communicate the relationship between the engineers or product designers and the workers on the production line in the greater context of roles in bringing the company’s products from paper to a completed reality. The pride inspired by each person’s contribution within the overall process is motivational.
The posters were designed mainly for an internal audience, encouraging pride towards perfection. Though they are also seen by external people visiting the company and attending meetings in the engineering meeting room.
The poster design. I wanted the type to relate it’s own story, reflect the space race between the Soviet bloc and America. This version has the p of ape above the c of space, another variant has the c above the p. The two variations either make you read ape or space first, which I thought was an interesting experiment in Gestalt.
The poster works without the type, but loses that space race quality.
Some of the conceptual development of the illustration for the poster can be found in one of my blog posts: Click here