Typeface and colours - the project uses an extensive colour palette in different themes to achieve a bright and intense experience.
Poster designs with a variation of different colour treatments. I love the rigid blocky lines and shapes of the Squared Galaxy typeface for a Display text typeface. It contrast beautifully with the organic curvy elements within the illustration.
'For those who ride rigid surfaces'
Again variations of the illustration element of the design - reused multiple times in different media formats within the project. The illustrative element is a mixture of photo and vector shapes, colourful and vibrant to support the brand personality of Urban Waves.
Medium to High-fidelity mockups of different pages for the Urban Waves website: Landing page and Decks page. Product pages for individual desks are viewable in the next images. Rapid prototyping was done in Adobe XD/Sketch. Click on the video to preview a possible user journey/flow via a screen capture of the prototype. The Visual design is a little more traditional layout and format for an commerce site. The Graphic design and branding conveys a surf type feel to skateboards.
The product pages for the boards allow a range of interactions with a 'you might also like' section populated by the choices the user has made before.
Screen capture of visual design and possible UX, a user journey coming in from home page down to the product page.
Keeping things visual. These were created to be part of a tab that drops down from the navbar when the navbar element is clicked. The panel offers a visual choice for different skateboard parts or a pre-built range and filters the user to different parts of the website.
An example of Urban wave deck designs. Mad Donald illustration for the deck created by myself along with the design.